Loud N Hazy, a new hazy IPA created in collaboration with Lift Bridge Brewery, will feature a Motörhead album cover every new release on a digitally-printed, color-enhanced label. First up will be Iron Fist in celebration of the album’s 40th anniversary in 1982. The package design will use brand-new, direct-to-can UV digital printing for the Motörhead Album Cover Collector Series. With this innovative technology, several advanced printing techniques will be achieved, including spot varnish, photo-realistic graphics, color gradients and more.
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